Kirill Konstantinov

Digital Direction (MA)

About

Kirill Konstantinov is a designer whose practice lies at the intersection of visual communication and code. 

With a professional background in graphic, UX, and digital design, they create physical and digital interfaces for commercial and artistic projects. 

At the Royal College of Art, their work has explored how technological systems shape perception, interaction, and creative authorship. Engaging with themes such as synthetic reality, digital decay, and emotional design, their projects investigate how interfaces persuade, adapt, and intervene in both human and machine understanding. 

Occult of Encryption is a publication and visual essay exploring how we interact with generative AI and the politics of data safeguarding. Building on the framework of Data Trust, the project encourages readers to reflect on the use of AI in relation to their creativity, as well as the creativity of others.

Vestige is an interactive, web-driven installation that explores the concept of Internet Decay. Viewers were immersed in a metaphorical digital environment where every interaction accelerates the deterioration of the interface. The work follows a calculated timeline in which the readability, layout, and existence of HTML elements gradually collapse—culminating in an empty, unusable webpage. 

Their final project at the Royal College of Art, Sentra, is the culmination of research into emotional UX and the persuasive tactics embedded in adaptive digital systems. Framed as a speculative AI company, Sentra was presented as an interactive, multi-screen installation at the RCA 2025 exhibition. The project examines how algorithmic platforms observe users, extract affective cues, and tailor content in real time to influence thought, feeling, and belief. The exhibition was a layered emotional arc, beginning with speculative advertisements and corporate memorabilia that hinted at Sentra’s existence without its purpose. As users engaged in conversation with the system to find out what Sentra does, fragments of their dialogue were displayed on a branded billboard, collapsing the boundary between private input and public messaging. The more users interacted, the more Sentra mirrored them, until Sentra appeared as it was meant just for them. “We are what you want!” By staging an environment where emotional feedback becomes the core currency, Sentra critiques the notions of hyper-personalisation, the commodification of attention, and the soft control of systems designed not just to benefit, but shape us.

 

 

 

 

 

 

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