Minxuan Shao

Digital Direction (MA)
Minxuan Shao
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Through the lens of tea-picking women, this project traces the transformation of female identity in post-domestic labor contexts, highlighting the quiet strength and evolving roles of early working women.
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A typographic and cinematic experiment based on the form of the lottery ticket,framing the lottery as the only legal route to overnight wealth, this book reflects on collective hope, economic anxiety, and the illusion of chance in modern society.
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"iperfect" is a dystopian brand that satirises the beauty industry’s harmful products and impossible standards. Drawing on historical and contemporary examples, it critiques how women have risked their health—even their lives—in pursuit of ever-shifting ideals. The project urges a rethinking of beauty, rejecting self-harm for an illusion created by commerce and culture.
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In a performance-driven society, time is fragmented for efficiency, and even social interaction is being reduced to a task. This project imagines a future where productivity overrides intimacy, and technology is used to bypass subjective experience in pursuit of goals. I designed a fictional product that helps people fulfill social needs instantly, and created a speculative video showing its use in everyday life. The work critiques how technological convenience may inhibit—not eliminate—our innate need for connection.

About

邵敏轩是一位来自中国的平面及品牌设计师，拥有深厚的叙事功底和独特的电影化手法。她的创作实践探索记忆、女性主义、身份认同和社会问题等主题，以细致入微的情感和心理视角洞察人类行为和日常体验。她的作品尤其注重叙事意象和氛围美学，模糊了视觉设计与视觉叙事之间的界限。

她曾与阿迪达斯等知名品牌合作，创作融合商业吸引力与概念深度的项目。她的作品曾在上海油罐艺术中心、几何书店和伦敦Outernet等知名场所展出，展现了她的国际影响力和跨文化视角。无论是屏幕设计还是平面设计，敏轩都致力于创造在个人和社会层面都能产生共鸣的视觉体验。

 

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