Abhra Sengupta

Information Experience Design (MA)
Creator, Designer, Storytellor
De-coded - In a perfectly optimized home, an AI disrupts routine to explore the messy beauty of human connection.
Process and description
Process and description
Decoded is a near-future short film exploring emotional AI through a home automation system that disrupts perfect efficiency to observe human connection. As two individuals face emotional tension, the AI learns that imperfection and conflict may deepen bonds—challenging our understanding of intelligence, emotion, and what it means to connect. Set entirely within an AI-automated apartment, the film uses minimalism, production design, and a composed soundtrack to contrast mechanical precision with raw human emotion. Inspired by works like Ex Machina, Black Mirror, and Andrew McStay’s Emotional AI, Decoded raises questions about the cost of optimization and the quiet power of emotional complexity in a future shaped by technology.
Process and description

About

Abhra is a designer and emerging art director with a background in graphic design, digital product design, and filmmaking. Working across web, branding, marketing, and visual storytelling, Abhra creates thoughtful, impactful experiences that blend strategic clarity with a strong emotional sensibility. Whether designing a brand identity, crafting a digital product, or directing a narrative film, Abhra approaches each project with conceptual depth, attention to detail, and a keen eye for storytelling.

With experience in both collaborative and leadership roles, Abhra thrives in fast-paced, creative environments. They have led and contributed to cross-functional teams to deliver compelling, well-crafted outcomes that span screens, print, and immersive formats.

Currently, Abhra is building a path toward art direction by deepening their creative leadership and expanding their conceptual thinking across disciplines. Their interest in filmmaking further fuels this direction, offering new ways to explore narrative, emotion, and visual atmosphere within both digital and cinematic spaces.

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