Charlotte Xianing Zhou | 虾

Information Experience Design (MA)

About

Charlotte is a cross-media narrative experimenter currently based in Hangzhou and London. She is pursuing her studies in Information Experience Design at the Royal College of Art.

In recent years, she has developed a strong passion for exploring the intersection and boundaries between physical and virtual worlds. With particular enthusiasm, she engages in critical discussions about artificial intelligence and future storytelling.

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MUSE

This project uses fictional advertisements for the AI-powered creative optimisation system “MUSE” to parody the rhetoric and strategies of technological utopianism. By mimicking the language of “inspiration liberation” and other romanticised terms, it reveals how artists are subtly disciplined into compliant nodes within a data production chain. The project aims to provoke reflection on a critical question: how does instrumental reason, under the guise of “optimisation,” systematically infiltrate and dominate free will? And as art becomes algorithmic fodder, is it also burying the last untranslatable essence of our humanity?

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