Xinrui Zhou

Visual Communication (MA)
Xinrui Zhou
This calendar includes my created illustrations of fruits, vegetables and images, hoping to present the overlooked inner beauty of food and the traces of time.
This calendar includes my created illustrations of fruits, vegetables and images, hoping to present the overlooked inner beauty of food and the traces of time.
Calendar-2026
The Kitchen Alchemy is divided into two chapters. Chapter One introduces four magical academies, each representing a unique food-saving method with its own concept, spells. Chapter Two focuses on four commonly wasted fruits and vegetables, pairing their stories with custom spells and magical recipes.
The Kitchen Alchemy is divided into two chapters. Chapter One introduces four magical academies, each representing a unique food-saving method with its own concept, spells. Chapter Two focuses on four commonly wasted fruits and vegetables, pairing their stories with custom spells and magical recipes.
Book Layout-Kitchen Alchemy
This book gives voice to four often-wasted fruits and vegetables, letting them speak in the first person. Through their own stories, they share the experience of being misunderstood, reveal their true nutritional value, and teach readers how to give them a second life.
This book gives voice to four often-wasted fruits and vegetables, letting them speak in the first person. Through their own stories, they share the experience of being misunderstood, reveal their true nutritional value, and teach readers how to give them a second life.
Book Layout-Please eat me
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Video snapshot-Please eat me
This calendar includes my created illustrations of fruits, vegetables and images, hoping to present the overlooked inner beauty of food and the traces of time.
The Kitchen Alchemy is divided into two chapters. Chapter One introduces four magical academies, each representing a unique food-saving method with its own concept, spells. Chapter Two focuses on four commonly wasted fruits and vegetables, pairing their stories with custom spells and magical recipes.
This book gives voice to four often-wasted fruits and vegetables, letting them speak in the first person. Through their own stories, they share the experience of being misunderstood, reveal their true nutritional value, and teach readers how to give them a second life.

About

I’m Zhou Xinrui, a person who records details and emotions through graphic design, and I enjoy seeking overlooked beauty in the visual field.

Drawn to socially and culturally engaged themes, my work often explores overlooked aspects of everyday life and the ways we connect with our surroundings. Visual communication serves as a tool to evoke emotion, challenge perception, and foster meaningful dialogue. My practice focuses on 2D media—photography, illustration, layout, and book design—while also embracing new techniques and tools. In a recent project, I explored illustration and animation to transform still images into rhythmic, emotionally layered narratives.

To me, design is more than communication. It’s a way to build thoughtful connections between people and the world they live in.

Please Eat Me

Concept: This project focuses on the issue of food bias and waste, as research has found that a large number of fruits and vegetables are thrown away because they are ‘not good enough’ to be eaten. Through a book and a promotional video, I tell the stories of these ‘misunderstood’ fruits and vegetables, educate about their nutritional value, show how to give them a second life, and urge people to redefine ‘good food’ and reduce waste.

Keywords: Food waste; Hidden beauty; Natural imperfection

 

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