Junzheng Wang

Service Design (MA)

Tate circle project — Tate Circle is a service design concept that reimagines museum membership through identity, interaction, and memory. At its core is the Tate Halo, an NFC-enabled modular ring that acts as both a personal memento and a digital access point. Visitors can collect ring components linked to Tate’s collection, encouraging personalization, social interaction, and deeper connection to the art. The ring also unlocks a reflective digital space and a gamified membership journey, enhancing long-term engagement. For Tate, the system creates new collaboration and revenue channels, while expanding the influence of Tate Collective. As a hybrid touchpoint, the ring bridges physical visits with personalized online content, building a reusable and emotionally resonant experience for young audiences.

Cult Media is an immersive installation that critiques the algorithmic dominance of social media through a physical altar-like sculpture and a dreamcore-inspired narrative film. The project explores how platforms shape identity, attention, and perception—turning digital spaces into objects of near-religious worship. Drawing on theory, self-experimentation, and aesthetics like weirdcore, it stages a four-act journey through comfort, immersion, distortion, and repetition. Inside the shrine, a third-person video narrated by an “oracle” figure and filled with AI-generated visuals creates a surreal yet eerily familiar atmosphere. The installation—framed in metal and draped with hand-illustrated fabric—blends the sacred and the uncanny, prompting reflection on how belief, control, and digital media intersect. Junzheng Wang led project management, research, and experience design.

Irp project — In an era dominated by algorithms, this project uses service design to address the burnout, confusion, and value struggles faced by emerging content creators. Through emotional tracking, peer-based Q&A, and career pathway tools, it encourages creators to pause and reflect on whether they are truly suited for this path. If so, the system supports more sustainable growth; if not, it provides direction and transition options. The goal is to help creators move through anxiety and regain a sense of agency over their pace and future choices.

About

Junzheng Wang is a service designer with a background in internet media and visual storytelling. With four years of experience in content strategy and media operations at a leading Chinese MCN company, he developed strong capabilities in market analysis, stakeholder collaboration, and digital storytelling.

His current practice explores the gig economy and evolving user experiences in the streaming and creative industries. By integrating systems thinking, participatory design, and critical inquiry, Junzheng builds inclusive service strategies that address labor precarity and foster long-term resilience.

Working across ethnographic video research, narrative design, and visual mapping, he translates complex systems into accessible, actionable insights. Through service design, Junzheng scaffolds interventions that support both policy-level innovation and individual creative careers.

He is particularly interested in sustainable freelance ecosystems, cross-sector digital adaptability, and equitable technology. Junzheng welcomes opportunities to collaborate with interdisciplinary teams, inform policy, and co-create future-oriented, socially just service infrastructures.

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